Purpose is Meaning.

"...explains why nothing we see means anything. We do not know what it is for. Therefore it is meaningless to us. Everything is for our own best interest. That is what it is for; that is it's purpose; that is what it means. It is in recognizing this that our goals become unified. It is in recognizing this that what we see is given meaning. We perceive the world and everything in it as meaningful in terms of our ego goals. These goals have nothing to do with our own best interest, because the ego is not us. This false identification makes us incapable of understanding what anything is for."